The Heart Index
The Heart Index is a not-for-profit design compendium, raising money and awareness for Heart Research UK. Its pages showcase a collection of hearts, designed and interpreted by a host of contemporary practitioners, including Lance Wyman and Wim Crouwel. Foreword by Michael Evamy. You can buy the book here. All proceeds will be donated to Heart Research UK.
Our response relates to the fact that when making decisions, some people follow their heart and others their head. As designers we are constantly torn between a rational and an emotional response. Its part of the creative process. Intuition or strategy. Or both. Thanks to Bea Meder for setting our design beautifully on a proper typewriter.