Welcome to the manic world of Crepe Affaire. Six years ago Mr. Crepe set out on a mission to bring French crepes to the UK (produced by his miraculous crepe machine). We gave him a logo in a font with lots of 'food value', a big pancake moon and have been part of his adventure since. Crepe Affaire has spread and reproduced, on the high street and in shopping centers — and so has the branding. Every shop has its own bespoke menu boards, price lists, advertising, etc, just to keep us busy and entertained. Marketing at its best, here a few highlights: 'pleasure you can measure' (we are talking calories), 'crepe-a-porter' (relates to take-away), 'le-big-crepe' (McDonald's watch out!). A winning formula, there will be a Crepe Affaire near you soon!

→ Crepe Affaire in the web section